If you’re a business owner, you’re always striving to improve your sales numbers. The only way you?ll increase business is if you get new patrons in the door. You can try advertisements in many different forms, but there?s one way to attract attention to your business that is lasting and undeniably effective: signage!
It may seem obvious, but eye-catching, well designed business signage is a surefire way to attract people to your building. A good sign not only adds curb appeal, but it gives customers a taste of what your business is all about. It?s the easiest way to make a good first impression.
If your business is on a main street, a sign will continually remind people of your goods and services and increase the likelihood that they?ll stop in. Approximately 37% of consumers say they look at an outdoor ad each time they pass one; use that opportunity to really sell your product and create a design that will capture and hold onto people?s attention. Compared to other types of advertising, signage is the option that will create the longest lasting impression. Think of a newspaper ad — it will most likely be forgotten when yesterday?s paper gets thrown away. Business signage is a constant form of advertisement.
Why stop with static signage? Consider investing in window graphics or vehicle wraps for your company?s car. You get all the benefits of signage but in a mobile format. You can take that advertisement anywhere and use the mobility to your advantage. Drive the car to where your target audience hangs out and simply park it there to pique the interest of your potential new customers.
Did you know that half of a business?s new customers say they were attracted to the business by their sign? You need strong, well-designed business signage to solidify your brand and drive those sales in. Not sure where to begin? Contact your local sign manufacturers to begin designing and installing your new business signs today!