Sales team turnover is high in the U.S. business marketplace, and nearly a third of all sales people have been in their current position for less than a year. So in addition placing an emphasis on hiring a sales rep who will be a good fit, employers also need to find ways to keep their current teams motivated. Without doing so, turnover could get even higher and businesses will struggle to grow. Fortunately, there are a number of ways to do that.
It would be a mistake to ignore the obvious idea of paying successful workers more money or providing financial incentives since top earners are always more attracted to the best paying sales jobs. Making a position financially viable might be the best way to prevent top earners from leaving.
Cultivate a Team Environment
Competition between sales professionals can be a good thing, but at the end of the day, sales teams all need to be on the same page. Encouraging communication and collaboration among team members, rather than setting employees apart from each other as individuals, can help a business thrive and help sales pros feel more comfortable and less likely to leave.
Coach Them Up
After hiring a sales rep, it is important to make sure that they build their skills while working for a company, even if they have plenty of experience. There are always new things to be learned, and employees might get stuck with average numbers if they don’t improve their skill set. A bit of coaching, teaching, or mentoring can go a long way towards getting better results and reducing turnover.
Listen to Concerns and Feedback
Sometimes, certain aspects of a job can make it difficult for sales people to succeed. Hearing and addressing them in meetings, both of the group and individual variety, is wise for employers who want to provide the best possible setting for success.
The process of hiring a sales rep can be difficult and cumbersome for busy employers, but might not be quite as challenging as finding ways to get top performers to stick around. There are many techniques that can be used to do that, and no two businesses will be the same. However, finding the right combination is vital for owners and managers who want to ensure long-term success by keeping their sales teams motivated and successful.