Let’s talk about business signs. How familiar are you with the ins and outs of an effective digital marketing display? If your knowledge begins and ends with traditional newspaper methods and basic graphic design, you may want to keep reading. Digital school signs and LED business signs are going through a noticeable overhaul these past few years, rapidly evolving to reflect changing times and technology both. With customers becoming more picky as to where they’ll spend their time and hard-earned cash, it’s up to you to give them the best possible reason to stop by and take a look.
What Are Signs For?
This may seem like a basic question, but it’s one of the most important foundations you can explore when seeking out digital school signs or electronic signs for your small business. Their purpose is to help people understand what you’re selling as well as find your place of business in a crowded market — studies have shown nearly 40% of people can’t even find a business without its sign, with another survey showing nearly 18% of Best Buy walk-in customers visiting because of its sign. A proper sign should easily cover the basics and even a minor error can spell big consequences down the road.
What Are Billboards Used For?
Business is frequently conducted on the go. When customers are too busy to stop by they can still get a glimpse of what your establishment or brand has to offer from the comfort of their car. A poll saw over 70% of people frequently looking at messages on roadside billboards, be they traditional or digital, and another third reported looking at an outdoor advertisement every time they passed one.
Are Digital Signs Effective?
LED signs and digital school signs are fast replacing the competition. The year 2019 is expected to be one of the best years for the global lighting market, totaling a 53% penetration that’ll only get higher with each subsequent year. The value of an on-site sign has been found to equal the same revenue as 24 full-page newspaper ads every year. Are you ready to update?
What About Location?
Location is one of the most important factors in a successful sign campaign. After all, even the best digital school sign or business LED display won’t do much if people can’t even see it. Try to place your sign where there is regular foot traffic, such as in a downtown space, or where many cars frequently pass by. This will ensure that you receive a significant number of customers regularly interacting with your brand.
Which Signs Should I Use?
At the end of the day, the best sign won’t do well without a clever presentation. Digital LED signs are fast becoming the ideal option for modern businesses while billboards prove highly effective for establishments and events alike. Keeping in mind good graphic design foundations as well as proper location will go a long way in making sure you don’t waste your money or your customer’s time. Are you ready to take your business or establishment to the next level? It all starts with the right sign.
