Signs are an absolutely important part of our world, at least here in the United States. And signs have many uses as well, from the purposes of simply informing people to the purposes of advertisement. No matter what a sign might convey, it’s likely that someone is meant to see that message and that someone out there, even if it is not you personally, will find that message important.
And from school LED signs to full color LED signs to business signage to even the church marquee sign, there is certainly no shortage of signs in our world. This article will take a brief look at the various types of signage that you are likely to encounter – up to three thousand of them in just a single typical day – and what there purposes are, as well as their effect. From the advertisements to the school LED sign, the role of signs is one that, even though we might only think of them in a subconscious way, can’t be ignored by any one of us, at least not fully.
First we will look at signs such as school LED signs and the outdoor electronic school signs that have become prevalent all throughout the country. School LED signs are truly immensely useful, providing information about everything from school events to important dates and days off of school. School LED signs are very much intended for the community that the school is located in and serve as just one way to inform students and their parents about what is going on and when, just in case they might have missed hearing about it at an earlier date.
School LED signs also come in a relatively wide variety of sign types. Some school signs are the aforementioned outdoor LED school signs. Others might even be scrolling school electronic signs, allowing the school to provide as much information as can possibly be given in a relatively limited space. Even traditional non LED school signs have their place, though it is also true and must be mentioned that LED lights are growing in popularity and are likely achieve a penetration of the lighting market by more than fifty percent (fifty three percent, to be more exact) by the time that the year of 2019, our next year, is drawing to a close.
Aside from school LED signs, on site business signage is also important to have in place. This is due to the fact that on site signage at a retail location is an incredibly powerful advertising tool, so very powerful that it can even be compared to taking out as many as twenty four full page newspaper ads over the course of a single year. And more than thirty percent of consumers and potential customers say that without such signage, they never even would have noticed a business in the first place.
Even just replacing the sign you have in the front window of your store with a sign that is even just a little bit larger has been linked to an increase in overall sales by more than or at least as much as seven and a half percent when all is said and done. And including signs next to all merchandise has also been helpful for many stores who are looking to increase their sales.
In fact, on site signage can even help to sell merchandise that is not on sale and that has not been marked down in any way, shape, or form. In a study that was conducted at and by Brigham Young University, it was found that advertising merchandise with such on site signage was actually able to increase overall sales of that merchandise by as much as twenty percent or very nearly so in comparison to full price merchandise that had not been advertised through the use of on site signage.
From LED school signs to the scrolling marquee sign for a church to the on site signage found within a store, there are many important applications for signs here in our modern world, one that is often driven by consumerism for better or for worse. But no one can deny that signs matter.