The packaging you use determines the success of your company. Sound extreme?
Far from it. You simply live in an age where customers have all the excuses in the world to be picky. Instead of railing against the unfairness of it all, rise to the challenge and see what your printed vacuum pouch is missing. Good packaging should be a mixture of visually appealing and convenient. Whether you’re trying to sell healthy dog food or a new flavor of coffee, all packaging needs to check off the basics if it’s to get to the check-out line.
The more things change, the more they stay the same. Let’s take a look at the clear pouch bag and what yours could be missing in 2019.
Did You Know?
Customers are more discerning than they’ve ever been. They don’t have much of a choice when you consider just how many advertisements and products they’re bombarded with. Nearly two out of three Americans today will actively peruse food labels for vital information, whether they’re on a diet or want to know if the company offers green benefits. The average supermarket today holds more than 20,000 products, all competing for that vital final purchase. When’s the last time you took a deeper look at your printed vacuum pouch and how it stacks up?
Is Your Packaging Information Clear And Concise?
Being detailed and extravagant can actually backfire in the world of packaging. The function of advertising, at its most basic, is to tell your customer what they need to know…and fast. The 2016 West Rock Consumer Insights Study found 65% of today’s customers tried a new product based on the packaging. It’s also been determined through psychological studies that first impressions are formed in seven seconds or less. What are you doing to make sure customers are learning only the most important details right off the bat?
Are Your Illustrations Or Logos Simple, Yet Inviting?
It’s tempting to go all out when designing your printed vacuum pouch. Try to resist the urge to overcomplicate things and go for packaging that draws the eye to one location. Organic tea packaging, fruit packaging, and dog food packaging all have to achieve the same function, despite differences in audience. Your illustration or logo will appeal not through its complexity, but through its simplicity. Are you utilizing simple color schemes and a strong focal point to draw the eye?
Have You Made The Switch To Profitable Industries?
There’s no shame in updating old information. Alongside your commercial food packaging bags you should consider the growth of the coffee and tea industries, both reaching astronomical figures. The coffee outlets in the 20th century were selling chilled options as early as the 1960’s — cold brew dates all the way back to the 1600s in Japan. Packaging for coffee shops could be an area that gets you higher monthly figures, especially if you work in a related field. Are you staying flexible with changing times?
Does Your Business Offer Premium Packaging Options?
This might come as a surprise, but even the best packaging can use another option or two. It’s rare you’ll find a customer that dislikes feeling special. A recent study only confirmed this, finding over 50% of online consumers stating they would return to a business for another purchase if they received a product in premium packaging. This can be enhancing the logo with glittering additions or adding a different set of business information on the back to tickle the curious mind. How are you going the extra mile for your customers?
There’s no such thing as perfect packaging. You can, however, get as close as possible by asking the right questions.