4 Ways to Utilize Technology for More Leads

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There are certainly many homes throughout the United States. Statistics show that the cumulative value of all homes in the United States is worth $31.8 trillion. Considering this total, a real estate agent can make a lot of money by just making a few more sales. If you’re struggling to obtain or close leads, it’s understandable to want to fix this problem. Fortunately, there are several ways you can use the internet to grow your real estate company. In this post, you’ll learn four main ways an technology can bring you more leads.

Utilizing Real Estate CMA Software

In order to remain successful, most real estate agents need to be extremely productive. If you’re needing a productivity boost, consider purchasing real estate software. There are multiple types of real estate software on the market. Considering that, it’s important to focus on software that’s able to help during all aspects of preparing a CMA or comparative market analysis. For instance, cloud CMA software allows agents to easily perform this type of work from anywhere with an internet connection.

Having an Optimized Website

If you don’t have your own real estate agent website, it’s time to take care of this. Many potential customers are searching for real estate agents in their area. In fact, statistics found that Millennials and Gen Yers accounted for about 34% of home buyers during 2017. Unfortunately, it’s difficult for millennials and other individuals to find you without an optimized website. Obtaining visitors is one thing, keeping them on your page is another. One study found that 96% of customers surprisingly trusted design over content. If you’re not savvy in terms of designing website, consider outsourcing this task to another company. Your website needs to be responsive, meaning that it loads optimally on a wide range of devices.

Harnessing the Power of Social Media

Another way to use technology to your advantage is through social media. Many people visit their social media accounts multiple times throughout the day. Others can’t seem to go five minutes without checking in on these networks. Therefore, it’s important that your real estate business shows up on these networks. Social media isn’t all about pitching to your customers. While it’s important to post listing that entice potential buyers, they also need to feel engaged. Therefore, it’s wise to mix up listing posts with articles and quizzes. The key focus of succeeding in social media marketing is engaging your audience. By creating multiple types of posts, you’ll ensure that your audiences remains engaged.

Making Digital Videos for Your Audience

Many real estate agents feel that cost is a barrier for creating television commercials. Thanks to the popularity of digital video, you don’t have to waste time with television advertising. However, you will want to start creating and posting digital videos of your own. Best of all, you can post these videos on YouTube, your website, and other social media platforms. In fact, statistics show YouTube videos reach more 18-49 year olds than any other cable network throughout the entire United States.

In closing, there are several ways that technology can help bring you more leads. If you’re wanting to start with the most important method, purchase real estate software. You can outsource much of your web design and social media work to other companies. However, real estate software is something that you’ll use daily. You might even find immense lead opportunities from speaking with past clients you’ve already sold a home to.

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