Overcoming Four Hurdles to Creating a Great Sign

Cleveland Internships  > Digital led business signs, Marquee signs >  Overcoming Four Hurdles to Creating a Great Sign

Outdoor church signs

A marquee sign proudly informs the world about a business. A business owner wants to have the perfect sign for a company. Thinking about how you want the sign of your business to appear is important. Learning about a few considerations to make will help you plan out your sign ideas. Following these tips will ensure you have great sign ideas for your business. In this post, you’ll learn four considerations every business owner should think about regarding signage.

  • Knowing Your Audience is Important

    Your business likely caters to a certain audience. For instance, a female clothing store will most often cater to women. A store that sells athletic equipment needs signage that appeals to athletes. Knowing your audience is a vital element of running a successful business. A business that sells work equipment could have a sign featuring darker, rugged colors. Marquee signs for businesses that sell toys may feature more of a cartoonish design.
  • Include Only Essential Information

    It’s understandable that you want your community to know all the great features of your business. However, you don’t want to have a sign that is so overfilled with text it becomes hard to read. If people want to read information about your company, they will go into your store. Marquee signs for businesses work well when they are relatively simple. Studies have shown that implementing or changing a sign directly leads to improvements in terms of business revenue by nearly 7.7%.
  • Colorful Signs Often Work Well

    One aspect of many great commercial business signs is that they are colorful. A study found that 35% of people would not have found a business had it not been for their sign. You don’t have to go overboard with color. Having too much color on your sign could create an eyesore that steers customers away. It’s best to accent your sign with colors to make it visually appealing without being overly distracting.
  • Easily Read Text is Vital

    You will want customers to easily see information about your business. Digital LED business signs often work well to provide easy message customization. You will want to keep it simple when choosing text to display on a marquee. Many businesses want the name, phone number, and tagline displayed on a sign. It’s important to remember text becomes smaller as more is added to a sign. The best marquee signs for businesses presents information that is easy to read.

In summary, there are several considerations to make when considering a marquee business sign. It’s vital that your business knows about its audience. Not matching a signs appearance to the audience of a business can steer customers away. You will want sign text to be displayed clearly which means including essential business information. A company that includes too much text on a marquee can easily become tough to read. Digital LED sign boards have become a popular choice for many business owners. One study finds that, in 2019, LEDs will make up for 53% of the global lighting market. No matter which type of marquee sign you choose, you’ll have a great way of reaching a wide audience.

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