If you own a small local business then you know that it can be difficult to keep up with the larger nationwide stores that have access to the best marketing and advertising teams. Especially for small businesses that have relied on traditional marketing strategies for years, it’s not easy to know how to break in to the world of web design tools and custom software development services. Even if you are convinced that your company rose to prominence without the aid of these modern services, it’s important to realize that every successful business today should have an online marketing component to make sure they aren’t missing out on key markets that they would otherwise be unable to reach.
Companies that participate in local SEO services for businesses have better business outcomes overall. For example, companies that blog have about four times more indexed pages, which means more hits to their website and more customers are exposed to their products. Search engines are the number one driver of traffic to content websites, according to a study by OutBrain, and this means that you need to find out what local SEO services for businesses are available if you want to boost your company’s online visibility. If you’re wondering what all these web design packages are about and if they are really for your company, keep reading to learn some of the benefits of having an IT managed services company on your side.
1. Reach a younger market
If you built your business on word-of-mouth, television and newspaper ads, then you probably have a pretty strong customer base of older generation people. However, if you want to continue expanding your company, you should look into some of the options available for internet marketing that can get the word out to younger people.
2. Increase revenue
Research conducted by Marketing Sherpa showed that companies who participate in online marketing, like SEO to drive traffic to their websites, have up to a 40% increase in revenue. This means that even if you don’t have a lot of extra money right now, your company could benefit by investing in consulting services from a professional IT provider who knows about SEO strategies.
3. Stop wasting money on traditional marketing
Traditional marketing strategies, like television and radio ads, don’t reach as many people. This is because lots of consumers get most of their information through the internet, whether on computers or mobile phones. If you want to have the most effective advertising methods, you should target the spots people spend the most time, which is generally websites and other online venues.
4. Give your company some credibility
Potential customers no longer only judge a business based on what the storefront looks like — today one of the biggest predictors of someone’s opinion of a new company is what their website design is. To have the greatest impact, invest in a top quality website design.
What are your thoughts on hiring local SEO services for businesses? Do you think it’s worth it to pay extra money to promote a company online, even if the budget is tight and there’s not a lot of extra money for advertising? What are some advantages of SEO over traditional marketing services? If you have any thoughts or advice, we would love to hear from you so please share your ideas by leaving a comment below and joining the conversation.