A trade show is a large gathering where representatives from many different companies and businesses gather to advertise themselves to the public, and to investors. This is a sort of fair, where a lot may be on the line. Here, displays and signage are major factors in how well a brand can sell itself. A fabric banner, custom pop up tents, portable truss displays, truss system booths, and more may be rented for such an event. Portable truss displays are simply metal scaffolding arranged to hold large posters, display boards, and more, and they may even have rigs of lights on them. Portable truss displays can be purchased or rented as needed, and if used smartly, they can make a trade show booth really stand out. And in addition to the right signage, a booth needs representatives there who are warm but professional, and engaging but easy to talk to. All of this together can make for a fine trade show display that works.
Portable Truss Displays and More
A brand name intending to set up its display at a trade show may first borrow or buy the right hardware for the job, and this includes portable truss displays. These truss displays should be the right size and shape for the brand’s posters and other displays, and all material should be easy for trade show guests to see. The actual contents of these signs may vary widely, and that is a whole topic on its own. Speaking generally, however, one can say that such signs should be appealing and informative. They can have large and distinctive images, for example, of a product or professionals carrying out a service with a friendly look on their faces. Signs may also include the brand, as well as bullet point information or even blurbs about the product or service as well. This is not too different from how product packages attract customers and promote themselves as the finest product on the shelves.
The Power of Signage
Making a product or offering a service is just the first step. Equally important is spreading awareness of a product/service and its appeal to customers, whether other businesses or the general public. This is marketing, and a lot of money is spent every year to research, develop, and implement new marketing strategies across the United States. This may range all the way from in-store signs and posters to shelf price tags and billboards. And that is just the physical part. Advertising on television, radio, and of course the Internet is important too, and some companies spend a lot on large online marketing campaigns. A company may even create its own social media presence to interact with customers any time of the day and also post polls and updates.
This applies to trade booths, too. Research shows that trade booths have a lot of potential to draw in new customers or clients, and any smart brand will take advantage of that ripe opportunity. In fact, 99% of marketers have said that they found unique value in trade show booths that they didn’t get from other marketing platforms. Why might that be? In some cases, a smaller business doesn’t have the budget for a large marketing campaign yet, but it can dedicate its funds to a trade show booth. What is more, these booths are a fine opportunity for representatives to share information with clients difficult to convey in regular advertising. This is because of the human element. At a booth, representatives can have entire conversations with clients and customers to explain their product or service, answer questions or address concerns, and more. This also involves the natural and warm human element, and a sociable representatives can make a client much more interested in the brand name. No one can talk to an TV ad or get a smile from a paper ad, but this human element is present at trade booths.
There are many opportunities for this. In convention centers across the United States, trade shows are often hosted. As of October 2016, for a fairly recent example, some 252 convention centers were to be found across the U.S., with Florida, California, and Nevada having the most convention centers each out of all states.