There are plenty ways to build out your online marketing plan, including many creative advertising and marketing techniques that work well on social media sites. But when it comes to creating a basic online marketing plan, search engine optimization (SEO) — often also called search engine marketing (SEM) — is the best way to reach a stable position online and give your company the exposure it deserves.
You may not realize it, but SEO actually starts even before you build up a portfolio of content to share. Even before you really start developing your online marketing tactics, you need to start with a good website design — and more specifically, you need to pay attention to UX web design.
Here’s a little more info on UX web design and why it matters:
- UX stands for user experience, and UX design is actually a factor in lots of different industries that depend on design strategies. UX web design is all about creating a website that’s optimized not just for Google’s robots that determine your website’s rankings, but also for the real people who visit your website.
- Responsive web design is often the term used for creating a UX web design that fits multiple platforms — whether visitors are accessing your website on a desktop, laptop, tablet, or smartphone, you want to be sure that your website is optimized for all devices. Responsive web design ensures that your website can adjust itself automatically to fit the necessary screen dimensions, and do so without compromising the content or quality of the page.
- UX web design also focuses on other factors that aren’t so easy to pin down and which don’t seem to have a direct effect on your online marketing strategy, but which are incredibly important for bringing visitors onto your website and then making sure they stay long enough to create conversions. Knowing which fonts, colors, layouts, proportions, and types of media will work best on a website — especially on mobile websites — is a major part of UX design for websites.
If visitors like your website and find it easy to navigate, they’ll be more likely to stay on your website and share your pages — and this all factors into your overall SEO campaign. When it comes to an online marketing plan, you definitely need to start with the basics in order to find success!