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How Custom Product Labeling Will Put You Ahead of Your Competitors

Written by admin on . Posted in Food packaging labels, In mold labeling process, Sleeve packaging

Digital labels and packaging

For the business owner just starting out, it can be tough to establish your product in a market already flooded with similar items. How do you get your product to stand out from the rest? How do you make your customers remember to choose your product over countless competitors? The answer, believe it or not, may lay in custom product labeling.
Though it may seem too simplistic of a solution, custom product labeling is a common and largely successful marketing tactic that sees remarkable return of investment (ROI). The reasons for this lay largely in branding psychology. When a company has an established custom product label, with a distinct and telling logo, customers become familiar with the iconography. The iconography then in a way transcends the product itself, becoming a part of the custo

Increasing Efficiency With Labeling Techniques

Written by admin on . Posted in Food packaging labels, Heat shrink sleeves, Roll fed labels

Digital print packaging

Commercial labeling is one of the most important steps in package manufacturing. Many custom product labels are printed separately and attached to the package after it has been manufactured and before it is filled. This can cause a delay in product shipping, as empty packages take up space waiting to be labelled. Fortunately, there are two simple custom product labeling solutions to this problem, eliminating the need to separately affix labels and saving time.

The first label solution is in mold labeling. The in mold labeling process adheres the label to the packaging as it is being manufactured, instead of after the fact. A label is printed and brought into the mold of the machine, where it adheres to the pla