Archive for June, 2015
If your business focuses on e-commerce and you rely on online sales for a good portion of your revenue, it goes without saying that you need to have secure payment gateway services, complete with merchant chargeback protection for card not present transactions, if you want to ensure that your business isn’t hit with claims stating that you need to cover the costs of fraudulent charges. Having a secure payment processing service is definitely the cornerstone when it comes to this type of digital security.
But let’s be honest here — hackers have gotten through even the best security systems and dishonest customers have found loopholes in legal documents,
For the business owner just starting out, it can be tough to establish your product in a market already flooded with similar items. How do you get your product to stand out from the rest? How do you make your customers remember to choose your product over countless competitors? The answer, believe it or not, may lay in custom product labeling.
Though it may seem too simplistic of a solution, custom product labeling is a common and largely successful marketing tactic that sees remarkable return of investment (ROI). The reasons for this lay largely in branding psychology. When a company has an established custom product label, with a distinct and telling logo, customers become familiar with the iconography. The iconography then in a way transcends the product itself, becoming a part of the custo