In the past, it was common for marketing and ad agencies to handle every aspect of a company’s advertising. However, over time, many professionals and even companies have focused more exclusively on a few select niches. If you’re looking for help building a website, then you may want to hire a web development company. Want to build a major presence on social media? It’s wise to work with a social media agency.
These days, there are many different social media websites and networks. You’ve got Facebook, Twitter, Instagram, Linkedin, and more.
Trying to maintain a presence on all these social networks takes a lot of effort and time. This is especially true if you don’t understand the nuances of each network.
You need to have different skills and a different approach to marketing on social media compared to say crafting search engine ads. Setting up the ads, the type of copy and images you should use, and everything else can vary widely between different social media channels.
The same is true within social media. Instagram, for example, emphasizes images. On Linkedin, images are important, but well-written content that adds value to professionals is even more vital. Confused? Don’t worry, you can clear things up by working with a social media marketing agency.