As quantitative research design methods have been able to uncover, the world of marketing and advertising has changed considerably over the course of recent years. This only makes sense, as technology has been rapidly growing as well – it has become nothing more than a fact that technology and marketing are very much linked, something that has been backed up over the years by quantitative research design methods and other such research endeavors.
This can be seen most clearly, perhaps, by looking at various social media platforms that have gained popularity – and even notoriety – over the course of the last decade or so. As a matter of fact, up to half of all adults here in the United States will give at least one hour of their time to being on Facebook over the course of just one week, with many of them spending much more time on Facebook than even that. In addition to this, the use of other social media platforms, which range from Instagram to Snapchat to even Twitter, have also become common, with new social media platforms easily gaining success not only here in the United States but in many other locations all throughout the country as well.
And consumer research through quantitative research design methods and the like have shown that the presence of brands has even become expected by the vast majority of all people who use various social media platforms throughout the course of their days and weeks – up to 95% of them, at least among the current population of adult millennials here in the United States. Brand presence can look like more than just posting targeted advertisements, although these too do have some level of importance for marketing and advertising strategies all throughout the country. A brand’s presence can also be having a Facebook page set up and readily and regularly communicating with those who interact with that Facebook page. Social media platforms can be a great place for brands to become humanized, and to connect with people on a more personalized and one on one basis, something that is often very much needed for better brand engagement not just here in the United States but all throughout the world as a whole, a statement that has been backed up time and time again by various quantitative research design methods and other such consumer market research companies as well.
In addition to this, quantitative research design methods and other types of research have also found that the type of content that is marketed to people matters as well. After all, these quantitative research design methods show that video advertising is particularly effective, which can be directly tied to the fact that the average adult person in the United States alone will spend as many as five and a half total hours just watching videos over the course of one single day alone – some people will spend even more time doing this on a daily basis as well.
After all, videos have been found to be a hugely engaging way to advertise things, promoting a level of engagement and overall connectivity that other forms of advertisements and marketing strategies simply do not. It helps that the vast majority of these marketing related videos are quick and concise, something that makes them not only easy to digest and sit through (as this short form content tends to be at least relatively engaging) but easy to understand and comprehend on a deeper level as well. And when a customer understands a product, they are certainly much more likely to end up purchasing that product too.
At the end of the day, connectivity is what really matters when it comes to any type of marketing or advertising seen today, including that of online advertising and social media advertising. Connecting with a customer base is a hugely important thing to be able to do, and not something that should be underestimated in its importance in any way, shape, or form. Having the right advertising can make a world of difference.