The Popularity of Clamshell Packaging

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Across the United States, and even the globe, there are a few industries that exist that are incredibly important to how people live their every day lives. However, these industries are often underappreciated and overlooked in terms the average person level of intelligence in regards to the industry. One of these industries is without a doubt the packaging industry.

The most outstanding aspect of the packing industry is the fact that people care about it without even actually realizing they care about it. Right now, just about 52% of people around the world make purchase decisions partially due to packaging that shows a brand making a positive social and environmental impact. So this is why made in USA clamshells are a popular form of packaging.

If clamshell packaging solutions sound unique and new to you, it should not. As a matter of fact, most people would be surprised to think about how common made in USA clamshells are in terms of their life. This is the type of packaging that is most common in the food industry and in the grocery retail industry.

A significant amount of the world?s plastic waste ends up in the ocean, where it causes damages amounting to at least $13 billion per year. This is why people want to make in USA clamshells because they can easily recycle them. An estimated 150 million metric tons of plastic currently resides in the world?s oceans. A 2016 Ellen MacArthur Foundation report stated that if we don?t take action, by the year 2050, there may be more plastic than fish in the ocean.

Retail packaging is a huge deal and sometimes, it can be a deal breaker. Considering the fact that 31.9 million metric tons of plastic waste is improperly disposed of, more and more people are looking to avoid using plastic. So this is why people take a long hard look at packaging before making a purchase.

A blister package that folds onto itself is often referred to as a clamshell. So this is the type made in USA clamshells that you probably use in your everyday life. this type of packaging is incredibly popular because it allows for people to be able to reuse this form of packaging. As a matter of fact, a reusable clamshell is viewed as a great reusable form of packaging.

According to a 2016 West Rock Consumer Insights Study, 26% of respondents said that the packaging of a product is extremely important to their overall satisfaction. This is an increase from the year of 2013 where only 18% said that packaging was extremely important to them. So this means that as society moves forward, more people want made in USA clamshells.

According to a 2016 West Rock Consumer Insights Study, only 14% of consumers feel that brands are making an effort to improve packaging to satisfy consumer needs. The 2016 West Rock Consumer Insights Study revealed that 66% of consumers have tried a new product because the packaging caught their eye. The 2016 West Rock Consumer Insights Study revealed that 45% of consumers have purchased a product because the packaging was environmentally friendly.

In Conclusion

As the years go on, the younger generations grow older and bring along with them new ways of thinking. All of the data that surrounds how young people think points to the idea that they are far more progressive as opposed to older generations. Sot this means that as time goes on, made in USA clamshells are only going to increase in terms of popularity!

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