Even though Christmas is still a month away, the majority of the craft fair events are over. Even though there are still many companies trying to make their sales numbers by the end of the year, the majority of the trade shows for the year are over. This, then, is the perfect time for crafters and corporations alike to reevaluate everything from booth size options to modular panels and from portable displays for trade shows to fabric popup options.
As one year ends and the nation prepares for the 2018 calendars, businesses both large and small often take stock of what they currently have and what they still need. The fact that marketing trends have such a huge influence on the decisions and purchases that consumers make means that updating booth size options and marketing strategies is a good investment.
Unique Trade Show Booths Attract New and Returning Visitors
Just as permanent retailers have to constantly redesign and rethink their spaces, trade show booth planners also have to make sure that they are updating their areas to reflect the latest marketing and promotional trends. From making sure that you are using the latest technology to implementing the latest color theory trends, both crafters and corporations can make sure that their areas are both attractive and functional.
Consider some of these strategies that help trade show display designers be the most productive:
- 78% of trade show attendees travel more than 400 miles to reach their destination.
- Estimates indicate that 81% of trade show attendees have buying authority, according to the Center for Exhibition Industry Research (CEIR), a non-profit professional organization for the promotion, marketing, and importance of exhibitions.
- 92% of trade show attendees attend because they are actively looking for new products.
- Marketers should aim to create a six-word tagline for your trade show booth that a reader can interpret within three seconds to catch the attention of those in attendance.
- $12.8 billion was the approximate revenue in 2016 for the U.S. trade show industry.
The holiday season may be what many consumers are preoccupied with right now, but retailers of all sizes are not only thinking about marketing their current products, but are also looking toward their marketing plans for the year 2018.
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