Whether you are just now starting a business or have been in business for quite some time, you already know how important it is to have an effective website. And, while flashy might be impressive, it is quite a bit different than effective.
When you bring in a web design firm with a graphic art design team to build your website, you first need to decide what it is you want your website to be able to do for you and your business. Lay out your marketing goals and then build your website around those goals.
A survey conducted in 2014 showed that 81% of shoppers did research online before they made significant purchases. It is almost impossible to ignore how important it is to have a website that people can easily find and navigate.
Here are three essential elements to an effective website.
1.) Have a strategic layout.
A quality website that is effective is one that has a layout strategically designed to realize your goals. Design is an art form and that is why you need a graphic art design element that tells a story. The layout of your website should organize content and lead a visitor to a place where they understand what your website is about and what they should do next. There should be some type of call to action on each page.
2.) Have typography that is interesting.Typography is the art of arranging type. A graphic art design professional knows that this can be as compelling a thing as you can have on a website. The font, the size, the style all contribute to the way a website is perceived by those who visit it.
If your text is too difficult to read, people will soon abandon your page to find another. People can be very fickle when it comes to online searches. Take the time to find the right type and you will be on your way to telling the story of who you are and what you do.
3.) Have a good color scheme.
This is where quality graphic art design really can come in handy. Local searches to websites lead about half of mobile visitors to a store, usually within one day. That is how important a quality website is. When you design a website with a great color scheme, you are giving the visitor a hint of what they will get when they visit your brick and mortar store. It is a representation of what you are as a business.
Internet marketing services that help you build and maintain your website can be some of the most important partners you can have in your business. Find the service that is right for you today and the sky just might be the limit.