The world of successful business is filled with people who have put in a lot of time trying to build up their brand and trying to build up their business or businesses. There are plenty of businesses people who have tried and failed to have success in this industry and so if you are a business owner or a soon to be a business owner, you should make sure you know what you are getting into. You should look to those who have failed and try to find out why it happened and on top of that, you should make sure you brace yourself for failure as well.
In life, there are always hiccups and failures you must learn to overcome. Learning how to improve your employee branding strategy is not easy and as a result you should arm yourself with only the best help so you can get off to the right start with your business. Here is what you need to know about running a business and getting the most out of employee branding strategy.
The recognition of your brand can be increased by up to 80% by simply adding colour that is unique. In the month of January in 2014, it was determined by data that social media sites were used by 74% of all adults who are online. These two facts can help you when trying to figure out employee branding strategy and how to attract customers to your business.
One very important employee branding strategy is that of customer satisfaction and customer service. Understand that on average a business will receive a response for bad service from 4% of all dissatisfied customers. This is important because you will need to try and understand why a customer had a bad experience so that you can make adjustments to your employee branding strategy and you can prevent future issues. Know that it takes 12 positive experiences to rewrite a bad experience, so make sure you are ahead of the curb.
24% of all adults in America will post comments or reviews on the internet about a product or service they buy. Obviously, this can be either bad or good for a business depending on what type of experience the customer has. Understand that more than 50% of all consumers in America will search online and may see these reviews which again, can be either good or bad depending on the content of said review.
Nearly 9 out of 10 consumers in the United States would definitely pay more money so that they can have a reliable and efficient customer experience when buying a product or service. Conversely, 91% of all unhappy customers will end up never doing business with you again. Make sure you have a good phone system because over the past year the percentage of people who have hung up their phone out of frustration and anger because they had to deal with automation equates to 67%.
Customer loyalty is a very important aspect of employee branding strategy as well. This is because the loyalty of a customer is 10 times more valuable than a single purchase and it is 6-7 times more expensive to acquire a new customer than it is to keep a current one. Nearly half of all consumers believe that the best time to get their loyalty is when they first start using a service or first buy a product. 64% of all consumers believe that they have a strong sense of loyalty to a brand because they have shared values with said brand.
In Conclusion
Understand that your employee branding strategy is important and can truly change and alter your business and how customers interact with your business. Make sure you have implemented a strong course of action to bring about a great customer experience for people that buy your product or use your service. You will get the best results if you are able to keep customers loyal to your brand and they will keep coming back to give you their money as opposed to spending their money with your competition.
