How To Increase Customer Awareness By Adding Billboards And Signs

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Digital led display board

Do you own a business or work for an organization like a church or a school? How much effort have you put into trying to get customer?s attention or the attention of those who frequent your organization? There are plenty of marketing methods to catch someone?s attention from flyers, to digital marketing, to word of mouth, to digital signs or LED signs. You may think the more effort you put into your marketing or digital marketing plan, the more likely you are to reach your audience. That is not always the case, though. Something as simple as an outdoor LED display or billboard could make strides for you and your ability to reach your market.

Interested in learning more about how something as simple as marquee signs for schools, churches or businesses could increase your chances of grabbing someone?s attention? Keep reading to find out why everything from electronic signs to marquee signs are one easy way to boost your impact.

Take a minute and think about the last time you went on a drive through your city or you went on a walk around town. How many signs and billboards did you see on the side of the road or outside a business or company? If you can answer this question by even remember just one sign, then the sign did its job. Just by the mere fact that a sign was there, it was able to grab your attention and make you notice whatever it was posted outside of whether that be a business or something like a school or church. You are not alone in this. When it comes to billboards, around 71 percent of people tend to notice them and read their messages.

If it were not for something like digital LED business signs or marquee signs for schools, the businesses and organizations could go entirely unnoticed by passersby. Signs have so much of an impact that around 35 percent of people who frequent a location would not have without the sign first catching their attention. When there are so many different places to buy your groceries, to buy your clothes, to go to church and a variety of other things, a company or organization needs something to make them stand out from the rest.

It is also important to reach out through marquee signs for schools or full color LED signs because you need to grab the attention of all the people who routinely pass by your business or organization. Your main market likely exists within a five-mile radius of wherever you are located. In fact, 85 percent of a business? customer base usually comes from this radius size. So, you need to make them see when they are making the same drive to work every day or the same drive to the grocery store every week.

Why is it so important to grab their attention? More than 50 percent of people polled stand by the fact that a billboard or sign will influence their decision. When it comes to deciding what restaurant to go to for dinner, a billboard can trigger someone to choose your location. If there is an event your organization is hosting, a billboard can encourage someone to take the time to see if they want to go to your event.

You would never believe how many people plan out their shopping trips or their days while driving in the car to or from work or to and from other places where they are running their errands. Statistics show that 68 percent of people are influenced while driving by billboards and signs. That’s because everyone has so much time while driving to think about what they want to eat or what they want to do. If they happen to notice your billboard or your sign, they will be more likely to take it into consideration.

Do you have marquee signs for schools outside the schools in your district? Does your business already have a billboard and has it positively impacted your sales this year? Let us know in the comments about your experience with marketing and using LED signs to grab your market?s attention.

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