Updated: 1/24/2022
Do you own a business, but the line of customers seems rather low in comparison to your competitors? Chances are you may need to change how you do signage for your products. The website, Cleveland Internships, offers readers advice on how signs can make or break any business.
The key is to increase a positive shopper experience while any customer is in your store. Whether it’s making an ADA compliant restroom sign, custom made store signs, business shop signs, or even large custom printed outdoor signs, any product labeled with a sign has shown through research that it will outsell any other product without a sign by 20%.
Also, other research has shown that signs are a much cheaper method to advertise in comparison to online commercials. Whereas signs might cost you $0.37 a piece, it’s still a better deal in comparison to a mere 30 second commercial at $7.75. So, create your sign! Make it appealing and eye-catching to the customer’s gaze.
This can do wonders, especially for any sales your business could be hosting. For customers that regularly shop elsewhere, they will spend only 3 to 7 seconds deciding whether they should switch stores or not!
Are you looking to enhance your customers’ shopping experience? In addition to carrying products your customers need or want, displaying them in easy-to-find locations can also enhance their experience.
A 2011 report found that 86% of customers will pay more for products and services when they have a better shopping experience. Since you’re most likely aware that shoppers will make 82% of their purchase decisions while in the store, you may want to think about creative retail display ideas.
A 2014 Mass Merchant Study found that 16% of unplanned purchases were made because customers noticed a display while they were shopping. A unique display can attract your customers’ attention, and chances are, they will spend more time exploring the items in that display.
Since approximately 6 to 10 purchases made by customers are usually impulse buys, when you offer a variety of enticing displays, you may discover that your customers will consider purchasing something they hadn’t considered before.
Since consumers, on average, are exposed to 3,000 ads and other types of promotional messages on a daily basis, you want your brand to stand out from the rest. Rather than barrage your prospective customers with the same, or similar, types of ads and promotional messages as your competitors, you can explore new ways to provide them with relevant information. In addition to providing basic information, such as updates on sales, specials, and new product lines, you may also want to consider hosting special events to attract new customers.
Were you aware that consumers may only take 3 to 7 seconds to decide whether to continue buying their regular brand versus a competitor’s brand? True, these decisions are based on a variety of factors and unique to each shopper. However, many shoppers are looking for the proverbial “good deal” along with a new experience.
Even though consumers will conduct product research on their smartphones, when they are ready to make a purchase, most, or 77%, will choose to purchase these items at a brick-and-mortar store rather than online. This is where signage comes in. An integral aspect of creating a positive, or the proverbial “better,” shopping experience is to ensure that your customers can locate what they came into your store to buy.
Is your merchandise clearly labeled? Brigham Young University conducted 1 of several studies where it was found that when merchandise was labeled with a sign, it outsold merchandise that wasn’t labeled by 20%. While some customers may have time to walk up-and-down the aisles to see what’s available, others may be under time constraints and not be able to locate merchandise in this fashion.
When you guide customers through your store with effective signage, you will create a more positive shopping experience. This is the case for customers that may be in a hurry as well as for those that aren’t. It’s interesting to note that even full-priced items perform 18% better with, rather than without, a sign.
You may be interested to know about the costs associated with effective signage versus commercials. Recent figures indicate that it in order to reach 1,000 adults over the course of a year, signs will cost from $.03 to $.37. This is in contrast to running a follow-up, 30-second commercial, where the cost to reach the same amount of consumers will range between $4.05 to $7.75.
If you’re looking for a few ideas on where to place effective signage, have you considered a window sign holder with suction cups? In addition to being easy to install, a window sign holder with suction cups can be moved until you find the best possible location.
In addition to a window sign holder with suction cups, you may also want to explore other signage options. Glass door business signs, floor sign holders, and other types of display signs are just a few that may work well for your business.
Whether you choose to have a window sign holder with suction cups, or install a larger, more permanent sign, the goal is to attract more customers and provide a positive experience for them while they shop within your store.
