It seems like lately your company’s website just isn’t generating the leads you want or seeing the volume of traffic you’d like. And you can’t figure out why. Your site design is minimal and easy to navigate, you have quality content and you’re promoting it everywhere. So what gives?
You might be missing one of the most important features of web design: SEO. That stands for search engine optimization and, if you’re trying to optimize your site in house instead of using an SEO agency, there’s a good chance your site is lacking it. And with over three in four marketers using search engine optimization, not using it is a huge disadvantage that your company can’t afford when it comes to out performing your market competitors.
These are the reasons you should be using SEO experts (from an SEO agency preferably) for your web design services:
More valuable lead opportunities. Leads generated by SEO have a 14.6 percent close rate whereas basic outbound leads (think direct mail or print advertising) have a 1.7 percent close rate. That’s a huge difference and could mean a lot more business headed your way because people who find your company based on organic searches are most likely more interested in whatever it is your selling. Not to mention the cost of inbound leads is much less than outbound leads…61 percent less to be exact.
High return on investment. Because inbound leads are so much more cost efficient than outbound leads, it also makes your return on investment (ROI) higher. So you’ll be earning more while spending less. What company doesn’t want that? Even the money you pay an SEO agency to optimize your website will most likely just be a drop in a bucket compared to the results you’ll see financially from using search engine optimization the right way.
Better ranking in searches. Did you know that 98 percent of searchers on the internet will choose one of the businesses on the first page of their search results? So if you’re on the second page, you have basically already lost a huge chunk of business. By hiring an SEO agency to increase your keyword and content quality, your company will move up in the search results and be more visible to your target customers. And with Google owning such a huge portion of the internet search market, that is a very important factor to consider.
More web traffic. Last but not least is the obvious. When your website is more search friendly, it will be shown to more people in search results…and most importantly, in the organic search results where the real high quality content lives (as opposed to the content that companies pay to have at the top of the list). People are savvier than ever and about 70 to 80 percent of them will actually ignore all paid ads in search results and instead skip to the organic search results because they know it means that those results are more likely to have the content they are searching for. An SEO agency will use search engine optimization tactics to help your website and company be at the top of those organic results, thus generating a lot more valuable traffic to your site in terms of both quality and quantity.