Some people might think that printing advertising campaigns have been replaced by digital marketing, but that’s simply not true. There is value in wholesale printing services, especially when they’re put to use in order to manage a direct mail marketing campaign.
Direct mail marketing has many features that digital marketing simply can’t compete with. Namely a physical connection with your customers. E-mails can be deleted without even looking at a message, but mail is a physical object that warrants attention. Here are just a few more of the many benefits of direct mail marketing.
Competitive Edge
As previously stats, a piece of physical mail is a way to physically bond with your customers. E-mail simply can’t do that. In addition, promotional items can be sent out in the mail. This is often referred to as “lumpy mail,” which helps pique customer’s interest.
No Complex Strategy Involved
Perhaps the most difficult part of digital marketing is devising a strategy that caters to every aspect of the Internet. However, if you decide that printing companies are the way to go, strategy isn’t something you need to worry about. Direct mail is a simple strategy without complex analytics involved.
Highly Targeted
Simply knowing where a customer lives can give you a good idea of their financial situation and their possible interests. It might seem like an old fashioned practice, but the truth is that knowing simple details can give way to much better intelligence about your customer base.
No Cold Calls
If you’re only running digital marketing campaigns, there’s no way of telling whether someone has seen your e-mails or not. However, when you engage in direct mail marketing campaigns, you know that your mail has been opened and that people will recognize your company.
Digital marketing might be one of the biggest advances in marketing technology, but it certainly hasn’t replaced print mail marketing. Whether you like it or not, direct mail marketing just might be the marketing answer you’ve been searching for. Don’t wait to start your next successful marketing campaign!
