All over the world, companies are constantly looking for new ways in which to promote their products and services, create a more lasting impact on potential customers, and create something memorable to set them apart in a competitive world. With the proliferation of internet use and smartphones, marketing as a discipline has changed a lot over the last few years, with new best practices and effective marketing techniques coming to light. Even when digital marketing is so effective, however, there are still situations where taking a group of people and giving them a strong visual message about your company can make a world of difference.
Yes, we are talking about getting your marketing assets printed and displaying them at strategic locations. The most basic thing you can do in this regard is to print a business sign and a few banners, and display them at and near your place of business. This old, traditional method has been found to be effective still, and there are numerous ways that businesses are now using the same printing techniques in creating marketing material that is innovative and unique, allowing them to surprise and charm people while creating a lasting impression. Car wraps and barricade wraps have proven to be successful mediums for promoting brands, and if you are looking for something similar, but on a larger scale, then there is an innovative solution that can bring you a lot of mileage — airplane banner towing.
Airplane banners or aerial ads are not a new concept, but in fact a tried and tested marketing move that mane companies have used successfully in the past. In a nutshell, it is one way you can target heavily crowded areas and give the people a bit of a spectacle, all the while displaying and conveying the message of your brand and showing it off. Putting your advertisements on a banner plane or a sky banner can be a really striking way to show off your brand, as it has the visual power to immediately draw attention and remain memorable even with the passage of time.
Leveraging Airplane Banner Towing to Boost Your Marketing
Aerial banners have been around for a long time. In fact, taking a look at the past shows that airplanes have been towing banners since the 1920s. The fact that such an old and traditional marketing move is still relevant today speaks volumes about its impact and efficacy. While being a visual spectacle, it also serves to remind people about a particular brand in a manner which is memorable in itself, and has great recall value over time. For your business, this can be a great thing, and can actually boost your marketing efforts by quite a bit.
One of the things that you can start off with while planning an airplane banner towing session is the location. For this exercise, it is always better to choose densely populated areas like beaches and public places, and ideally areas where people would not be engaged in any particular activity that takes up their concentration and attention. Having the perfect location is key to the success of this mode of marketing, and once you have the location decided, a lot of your work should be done.
Next, it comes to choosing the message and designing the banner ad. This is an important part of the process as, in addition to the fact that the very act of an airplane towing a banner is a visual spectacle, the text and design of the message also contribute heavily to the success of this marketing move. You need to make sure that your message is printed in a large enough font size and style to be clearly visible from long distance, and incorporate important signals like your brand colors and brand logo in the message for the best impact.
Statistics show that almost 80% of people who see airplane banner towing ads remember the entire message displayed. You can now easily join the group of companies that have taken advantage of this powerful medium of marketing, and create an aerial ad campaign that can boost sales and bring in a fresh batch of customers.