For many small businesses across America, advertising efforts are usually directed toward three outlets: radio, television and print. And while these marketing techniques can often be an effective method of boosting brand recognition, it’s not cheap to purchase TV air time or newspaper ad space.
As a result, a growing number of businesses across the country are turning to alternative methods of advertising as a way to both save money and expose their brand to even more new customers.
Could your small business be unintentionally missing out on hundreds of new customers by ignoring some of the most effective and affordable types of advertising available? Find out with this look at the three most overlooked forms of advertising:
Benches
Whether they’re on the sidewalk or inside a bus stop, there’s no denying that hundreds of thousands of people look at bench advertisements on a daily basis. While real estate companies tend to advertise on benches most often, any business can promote themselves with a bench advertisement.
Billboards
It’s easy to forget that billboards aren’t just those large advertisements for personal injury lawyers you pass every day on your way into work — anyone can use a billboard to advertise, including your small business. With people spending more time in their cars than ever before, billboard advertisements are a great way to reach a massive audience.
Vinyl vehicle wraps
If you’ve ever seen a van or truck with a business’ name and phone number emblazoned across its side, you’ve seen advertising with custom car wraps in action. Vehicle wrap advertising is highly effective; it’s estimated that a single car wrap can be viewed as many as 30,000 to 70,000 times per day. As a result, these advertisements often pay for themselves in the amount of new business they bring in.
Do you agree with this list? Have any other questions for us about advertising with custom car wraps, benches or billboards? Let us know by leaving a comment below. More information like this.
