The world of advertising is changing too quickly for many businesses to keep up. Search engine algorithms now dominate the way internet users find information, and for businesses with little internet marketing experience, this can be very intimidating. But here are a few reasons why businesses can’t afford to ignore internet marketing trends:
- It is reported that approximately 93% of all internet experiences begin with a search engine — whether it’s Google, Bing, or another (smaller) service. This means that if a business doesn’t earn a top ranking on a search page, it’s missing out on a lot of potential business.
- Earning a top ranking on a Google or Bing search is more important than many businesses realize: a shocking 75% of search engine users do not scroll past the first page of search results. A company offering high quality SEO services can ensure that businesses earn a top ranking so that they can reach the maximum amount of possible customers.
- Businesses who create a blog and manage social media websites well can see an increase of more than 400% in web traffic, making the use of social media even more important for online businesses. A professional SEO web developing company can help a business maintain a strong presence on social media websites by offering a variety of social media consulting services.
- And just to show that social media optimization services are important: an estimated 23% of all Facebook users check their account at least five times a day. They’re not just doing this to chat with their friends — they’re doing it because social media has become a trustworthy way to gather new information quickly and easily. A company who takes advantage of this trend, not just on Facebook but also other social media sites, will be able to reach a larger audience.
Regardless of the services provided by a business, marketing is imperative for success. In the past, this often meant a Mad Men– type of scene, where researchers and analysts brainstorm catchy phrases that look good on billboards; however, this type of marketing is long gone. It is more important than ever for businesses to develop strong online presences, and the easiest way to do this is by consulting a professional company that offers high quality SEO services and other web marketing services. Find more on this topic here.