An astronaut is made internet history on Tuesday, posting the very first selfie from space. Steven Swanson shared two pictures from the International Space Station on Instagram. “The Instagram selfie adds to a growing list of cosmic social media postings since May 12, 2009, when American astronaut Mike Massimino made social media history with the first Tweet from space,” CBS reported Wednesday.
Astronaut Marks Milestone With Instagram Selfie
The iconic pictures — uploaded to Instagram on April 7 — have already received more than 4,000 likes. It’s an impressive feat, especially for an account that was previously inactive. The account contained 12 pictures only, all focusing on astronauts preparing for a launch on March 24. Swanson is getting a little extra attention for his apparel. In one of the famous selfies, Swanson wears a shirt with an emblem from his favorite TV series, Firefly. (The show has a markedly dedicated fan base.) Following the positive response, NASA recently created its own Instagram, featuring launch information and pictures of discoveries and space history. “We’re constantly looking to expand our social media portfolio to include tools that will best tell NASA’s story of exploration and discovery,” NASA spokeswoman Lauren Worley said. “Instagram has a passionate following of users who are hungry for new and exciting photos.”
Internet Marketers, You Can Learn From This!
Believe it or not, there are some valuable lessons here. SEO companies can pick up a few tricks by carefully considering consumers’ response. The best SEO techniques take advantage of what is popular and current. Moreover, successful SEO services aren’t afraid to take a risk here or there. Yes, posting an astronaut posting a selfie may seem silly to some — but it scored NASA a considerable amount of exposure. Reach out to consumers by keeping it professional, but also light-hearted. Remember, visual-based social media content is big right now — and pictures with faces are the most likely to grab users’ attention.
What is another lesson marketers can take away from the space selfie? The best internet marketing campaigns combine several tactics, such as SEO, social media marketing, and PPC marketing. That way, if one needs improvement, you still guarantee exposure and revenue from the other marketing mechanisms.
Internet marketers and SEO companies need to be as current and trendy as possible. Selfies are in, and Swanson’s unforgettable was a smart and tactical marketing move. For more, read this link.