It’s synonymous with what people think of when the word marketing is mentioned, even though it has only developed within the last twenty years. The Internet has ushered in a new dimension for marketing, one that is built on words like “search engine optimization,” “landing page,” and “social media.”
Companies that are looking to make a foray into the digital marketing world will often be met by a list of demands that seem more prone to computer programmers than small business owners. A website, after all, needs code to function, and SEO (search engine optimization) requires a knowledge of how search engines work, rather than just an understanding of keywords.
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