Signs: they can sometimes feel unnecessary in a world that is quickly being built up on the power of digital media. However, some might argue that signs are more important than ever. No matter what, signs serve as important digital cues for people searching for goods and services.
Did you know that, for example, 35% of people would not have discovered a business were it not for their sign? If you think about the average person?s day, there is a lot of repetition involved. People going to work will often pass the same buildings day in and day out. You don?t necessarily know where the coffee store is because you Googled it: you know where it is because you?ve passed it every day, and remember seeing the word ?coffee? and the sign of a donut.
So: what should you keep in mind as you move toward in