Without a good sign you might as well be dooming your business to obscurity.
This might seem a little dramatic, but the truth of the matter remains…without a strong first impression to reel in your customers, what else do you have to offer in today’s saturated market? A well-placed sign redirects foot traffic to your business or establishment, offering direction and a fast summary of what you offer. A catchy slogan or attractive logo gets across you’re serious about what you do, which will no doubt inform your future return customers. Put simply, business signage is the defining line between success and failure.
From signs for government to electronic school signs, this is how we communicate with each other without saying a word.
Signs have gone through a steady evolution, remaining very much the same and going through drastic changes all at once. Where they remain old-fashioned involves mainly location, as where you place a sign is
Signs: they can sometimes feel unnecessary in a world that is quickly being built up on the power of digital media. However, some might argue that signs are more important than ever. No matter what, signs serve as important digital cues for people searching for goods and services.
Did you know that, for example, 35% of people would not have discovered a business were it not for their sign? If you think about the average person?s day, there is a lot of repetition involved. People going to work will often pass the same buildings day in and day out. You don?t necessarily know where the coffee store is because you Googled it: you know where it is because you?ve passed it every day, and remember seeing the word ?coffee? and the sign of a donut.
So: what should you keep in mind as you move toward in