The packaging you use determines the success of your company. Sound extreme?
Far from it. You simply live in an age where customers have all the excuses in the world to be picky. Instead of railing against the unfairness of it all, rise to the challenge and see what your printed vacuum pouch is missing. Good packaging should be a mixture of visually appealing and convenient. Whether you’re trying to sell healthy dog food or a new flavor of coffee, all packaging needs to check off the basics if it’s to get to the check-out line.
The more things change, the more they stay the same. Let’s take a look at the clear pouch bag and what yours could be missing in 2019.
Did You Know?
Customers are more discerning than they’ve ever been. They don’t have much of a choice when you consider just how many advertisements and products they’re bombarded with. Nearly two out of three Americans today will actively peruse food labels for vital information, whe
It seems that everything comes in a pouch or a bag these days: everything from coffee to protein powder. Commercial food packaging has come a long way and has become an integral part of product marketing. A recent survey indicated 85% of shoppers stated their purchase decisions are influenced by reading a product package while shopping.
Take the humble protein powder bag, for example. What used to be a plain canister is now a colorfully-labeled pouch with clear nutritional data printed on the front. Placement of a food packaging label is key for drawing consumers to your product.
The 2016 West Rock Consumer Insights Study demonstrated that 66% of consumers have tried a new product because the packaging caught their eye while shopping. Think about it: with the right packaging, customers who are initially hesitant to try your product could change th