It seems that everything comes in a pouch or a bag these days: everything from coffee to protein powder. Commercial food packaging has come a long way and has become an integral part of product marketing. A recent survey indicated 85% of shoppers stated their purchase decisions are influenced by reading a product package while shopping.
Take the humble protein powder bag, for example. What used to be a plain canister is now a colorfully-labeled pouch with clear nutritional data printed on the front. Placement of a food packaging label is key for drawing consumers to your product.
The 2016 West Rock Consumer Insights Study demonstrated that 66% of consumers have tried a new product because the packaging caught their eye while shopping. Think about it: with the right packaging, customers who are initially hesitant to try your product could change th