Small banks and credit unions who are looking to improve their brand’s value in today’s market climate are faced with a big challenge. Banking is a commodity in our age; most institutions offer the same services at similar rates. Every institution has adopted the platforms that build customer loyalty– being customer-centric, service-oriented, and community-focused. So what can a small financial institution do to set themselves apart from competitors and gain branding traction? Financial marketing experts suggest creating a strategy that involves the following marketing tactics:
- Improved Branding. One of the first things a marketing agency does to make a financial insti
There are plenty ways to build out your online marketing plan, including many creative advertising and marketing techniques that work well on social media sites. But when it comes to creating a basic online marketing plan, search engine optimization (SEO) — often also called search engine marketing (SEM) — is the best way to reach a stable position online and give your company the exposure it deserves.
You may not realize it, but SEO actually starts even before you build up a portfolio of content to share. Even before you really start developing your online marketing tactics, you need to start with a good website design — and more specifically, you need to pay attention to UX web design.
Here’s a l