One of the most popular searches on the worldwide web is “how to deliver great customer service”. That is not terribly surprising when, according to Forrester.com, companies with great customer service have more loyal customers who are much more likely to make repeat purchases. So, why is it so hard to implement a customer care policy that demonstrates your appreciation to your consumers?
Generally speaking, the problem can be found in the approach. Instead of providing great customer service because that is your business, too many businesses treat customer service as though it is a separate entity. However, for all of those wondering how to deliver