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Convenience Or Aesthetic? The Design Ingredients That Really Catch A Customer’s Eye Today

Smart packaging is everything. Without it you might as well kiss your business’s future goodbye. If that sounds a little extreme…that’s because it is! The first thing your customer will notice about your product, well before they’ve taken a bite or a sip, is the cover. They’ll observe the logo, read the ingredients, mull over […]

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A Step-By-Step Guide to Designing Eye-Catching Product Packaing

No matter how great a product is, customers are most likely to pass the it up without a second glance if the packaging is poorly designed.. To avoid package design failure, here is a step-by-step guide to all the decisions your company will need to make in order to create a sucessful container packaging design. […]