Signs for businesses are a great way to promote your presence. Most people wouldn’t know about a business without signage.
However, you should first ensure your digital signs for business are effective. They should be able to attract people’s attention fast. With most people already turning a blind eye to traditional signs, LED signs become even more important.
In new research, 71% of people often look at roadside billboards (traditional and digital combined). However, when you have a digital sign, the message stays in people’s minds more. Bright lights and colors beat traditional billboards.
While the attractive design can help capture attention, you need to show important information quickly.
Here are some ways to optimize your LED signs to achieve the results you want.
How to Maximize the Efficiency of LED Signs
Regardless of what you decide to display on your LED screen, these guidelines can help you communicate more effectively:
- A call to action will help people who see your sign to know what they need to do. If you have a gym, you can tell them to use your services.
- Leverage the ease with which you can change your digital signs. With this sign’s dynamic nature, you can change what you display depending on the time of day so that you can show the breakfast menu in the morning, your lunch menu at noon, and then what you have for happy hour in the evening.
- LED signage can scroll what is written. However, if you’re using it for drivers and passersby, you should not enable scrolling. Use short, impactful messages that drivers can read in a quick glance.
- Want to convert your simple message into a bold statement in your message? You should refrain from using all capital letters since it makes them unreadable. Use proper capitalization to make them easy to read.
- To maximize the time drivers can take reading your sign, use a font that’s easy to read. The simpler the fonts, the faster passersby will read them. Avoid fancy fonts at all costs.
Follow these instructions and make your message concise. Your digital sings for business will not only attract attention but will also attract customers.
Best Practices for Displaying Information on LED Signs
Don’t squander the opportunity to communicate information that will help your business grow. Use your programmable LED signage to display information that will bring in more customers.
- Promote your most popular product or service: You’ll be reinforcing what your business is all about when you show your most best-selling product or service. Customers will tend to buy your products or services because other consumers already love them
- Display hours of operation: Use your digital signs for business to display your regular working hours. You can adjust the display quickly in case you need to change the schedule, which works well for displaying special hours too.
- Promote sales and deals: Using programmable LED signage to show the special deals that your store has is very effective. If you have different products on sale, you can use a slideshow to give your potential customers quick information without overwhelming them.
- Display awards and achievements: Displaying your recent achievements using your programmable LED sign will help you strengthen your company’s image. Displaying awards or recognition tells customers that your business is reputable.
- Keep your customers up-to-date with your latest offerings: our programmable LED signage solution provides you with the capability to introduce new products and services to make your customers aware. You’ll be able to ensure that these new offerings will receive the attention they deserve. Adding new products and services to the slideshow is easy since digital signs for business is easy to customize.
- Communicate events: Creating digital signs for business can help you stay in touch with your customers and keep them informed of the latest events. You can grow and improve your brand image by letting your customers know you’re sponsoring a medical relief or sports event. This strategy can help retain their loyalty to your brand or business.
Improve Your Business Using LED Signs
Turn the attention-grabbing features of business signage to your advantage. Follow these tips and learn how to successfully market your business with the right digital signs for business. You’ll not only attract more customers but improve your business image as well.