If you own a coffee business, you might attempt to reach a certain audience when it comes to your sales, but you might be struggling to grow your own brand to the best of your ability. One way that this can be done is considering your packaging. One of the first things that many people notice before they buy a product is how the product is packaged, because how a product looks sitting on the shelf and how it catches a consumer’s eye might be one of the main selling points.
Coffee Sells, and Many Are Buying
Did you know up to 54% of Americans who are older than 18 drink coffee every single day? You might also be surprised that, when it comes to shopping, two in three Americans read food labels. This is why, when it comes to seasoning packaging, packaging for tea, and fruit packaging, many companies use bright colors and fancy fonts to grab the attention of their market consumer. If you’re trying to sell candy, of course you use bright colors and funny characters that kids enjoy. When it comes to coffee, you want to stand out from the rest because there are so many companies who sell similar products in our growing markets.
Paper coffee bags are one of the most modern ways that this is done, with fun designs and environmental benefits that individuals might enjoy when they’re making a choice to purchase coffee. You want to make sure that your coffee business grows, and it has been shown that businesses that pay close attention to packaging will experience a 30% increase in consumer interest. With so many businesses competing, it is no wonder that companies need to execute various ways to stay ahead in our growing markets. In fact, in the average supermarket, you will find about 20,000 different products, with businesses who are all competing against one another to be the best and end up in your grocery cart.
When it comes to paper coffee bags, tea packaging, and resealable pouches, you want to ensure that your brand is innovative, which means choosing only the best. Turn to a packaging company that can help you build your brand and stay ahead.