Right now over half of all people across the globe will make their purchasing decisions based on information that does not relate to just money. Before, many people believed that they should just focus on saving money when buying products. However, now nearly 50% of all people will decide if they want to buy from a brand based on whether that brand is making a positive social and environmental impact.
When trying to understand why people are making decisions in this light, keep in mind what happens to items that are packaged in plastic. In the year of 2013, there were just about 78 million metric tons of plastic packaging produced across the globe. Just about 40% that plastic was dumped into landfills and 32% was leaked into the environment which pollutes both land and sea.
Such a large amount of the world’s plastic will end up in the ocean which is bad for both the animals that inhabit the water and also human beings who consume said water. As a result, plenty of people now focus on reducing plastic packaging and focusing on packaging options such as clamshell packaging solutions.
Across the nation right now nearly 31 million metric tons of plastic waste is disposed of in an improper manner. As a result, it is important for packaging options like clamshell packaging solutions to rising to the forefront. The details of this type of packaging allow for recycling and also reduce the plastic packaging used across the globe as well.
People are looking for custom clamshell packaging, thermoformed packaging, and clamshell packaging solutions to help reduce the amount of plastic packaging used by companies. Clam packaging could be a great future for packaging. A clamshell is defined as a blister package that folds onto itself.
As more and more people become concerned with the what type of impact packaging will have on the earth, they will look to clamshell packaging solutions. A West Rock Consumer Insights study revealed that 26% of all respondents stated that the product packaging is important to their overall satisfaction which is an increase since the year of 2013.
The very same West Rock Consumer Insight study revealed that nearly 45% of all consumers have purchased a product because the packaging was friendly to the environment. This means that unlike plastic packaging, this type of packaging will not do serious damage to the environment.
The 2016 West Rock Consumer Insights study also stated that only 14% of all consumers across the nation believe that brands are making any sort of effort to improve the packaging in order to satisfy the needs of customers. So there is no doubt that companies could use this to their advantage. Simple clamshell packaging solutions will help a brand appeal to customers who are looking to buy from a responsible brand.
As the years go on, environmentally friendly packaging like clamshell packaging solutions will rise to the top of the packaging industry. Projections have shown that people are only going to care more and more about the environment. As this happens, people will begin to make purchases that please their morality and makes them feel as though they are putting their money into a company that is working hard to sustain a healthy environment.