Every day, the proverbial American consumer will come across an average of 3,000 advertisements and other promotional messages. While many prospective buyers will use their smartphones, laptops, or tablets to conduct actual product research, 77% prefer to visit a traditional brick-and-mortar store when they go shopping.
Since you’re in business, you know the power of shoppers and their impulse purchases. Were you aware, however, that between 6 to 10 purchases are considered to be impulse buys? In general, it can take 3 to 7 seconds for customers to remain loyal to their usual brand or choose a competitor’s instead.
Effective signage can make a significant impact in this regard. Since shoppers tend to make 82% of their decisions while inside your store, you want to make sure that you attract their attention. It’s interesting to note that even full-priced merchandise may sell better with than without a sign. As a matter of fact, a recent study showed that it performed 18% better with the signage.
A Mass Merchant Study was conducted in 2014. At that time, it was found that 16% of unplanned purchases were the result of customers noticing a display sign. Other studies have been conducted on the power of display signs to influence purchases. One of these, which was conducted by Brigham Young University, it showed that merchandise with signage outsold merchandise without signage by 20%
There are quite a few creative retail display ideas. Metal display signs or metal sign holder signs may work well for your business needs. In addition to metal display signs, you may also be interested in free standing sign holders or window signs with suction cups. Since there are so many different styes, sizes, and materials available, you should be able to locate just the right type of signage to meet your needs.
Using product and display signs makes good business sense on so many levels. You may want to consider different types of signs, including mounted brochure holders, as a result. Once you have new display signs located throughout your store, you can conduct an informal study to determine which signs are the most effective.
