If you’re an inventor or the owner of a small business, you know just as well as anyone how difficult it can be to spread the word about your product or service. This is the first challenge for any entrepreneur; chances are that you will have competition, and the chances are equally good that some of your competitors will be more “vetted” than you are. Still, there has to be a way for you to get your name out there and convince potential clients, customers, and investors that you are worth the risk. Many find that the best possible way to do this is through trade shows. Trade shows are a great place for entrepreneurs to not only advertise their products or companies, but to demonstrate their services and inform an audience on a deeper level of their goals. But how do you do this effectively, and for that matter in a way that doesn’t cost you a lot of money and time? The best strategy is to create an exhibit — however, an exhibit can cost quite a bit, and the amount of money spent can seem wasteful if you’re not going to use that exhibit in the long term. With that being said, exhibit rentals are the clear choice. They offer all the advantages of exhibits, while at the same time costing much less in the long term. Let’s look into the real importance of exhibits and trade shows, and how you can optimize your use of exhibits.
Marketing Your Company: The Real Value
How important is it really that you market your company in person, through events like trade shows? Can’t you advertise your company online, as so many small businesses seem to in this day and age? Although the internet is a great resource, it doesn’t have the same effect as an in-person experience, especially when it comes to attracting investors. Serious investors will not consider investing simply based off an online experience. They want to have in person meetings, listen to information sessions, and if a new product is involved, see a demonstration as proof that it works. Although the amount of money involved in setting up an exhibit may seem ridiculous, it does pay off — and it’s a part of the territory, as it were. Typically, an average company uses about 31.6% of its total marketing budget on events and exhibits. More than $24 billion each year is spent by U.S. Exhibitors on trade show displays. However, 70% of these exhibitors set no particular goal in mind for such trade shows. This is a major mistake, especially when you consider the amount of time and money put into exhibit rentals. Exhibit booth design is an important thing for businesspeople to consider before going to a trade show — because the fact is that a good showing can make a company’s future.
Trade Show Exhibit Design: All Eyes On Your Business
Events like trade shows certainly accomplish the goal of attracting attention for small businesses. For every 100 square feet of exhibit space in American trade shows, there are 2.2 trade show visitors. Furthermore, the average trade show visitor spends 9.5 hours looking at exhibits. People do not go to trade shows without serious business in mind — for small business owners, this is the time to shine. For trade shows, the best types of exhibit rentals are custom exhibits. The last thing you want is for your exhibit to blend into the crowd. By implementing the right strategies, you can ensure that your exhibit rentals are set apart from all others.
Standing Out: Exhibit Design
When designing a custom exhibit, keep size in mind. Lettering in particular needs to be eye-catching; add an inch of height to a font for every foot away from the exhibit that viewers will stand. For example, if your viewers are standing 10 feet away from the exhibit, the font should have 10 inches added to its height. And don’t forget to make your message clear. Keep elements like these in mind, and your exhibit will be a success.
