Choosing the right printed retail packaging and display options for your product can make all the difference to sales. More than 70% of all consumer purchasing decisions happen in the store. In fact, a consumer takes just five seconds to make a decision at the retail shelf, according to a recent article in Packaging Digest magazine; clearly packaging design matters. Examples of companies that saw huge spikes — or vice versa — in sales following the changing of their printed retail packaging abound, demonstrating just how much visual impact influences purchase behavior. And design is not the only aspect of packaging and display items; often what the item is made from is just as important. Here are some things to consider when choosing your packaging material.
Representing the largest segment of the packaging industry with more than 1,500 box plants across the whole of North America, corrugated packaging is an attractive choice, not only for its durability, flexibility and customizability, but also for its positive impact on the environment. As much as 91% of all container board products used in the US were recycled and recovered in 2012. Recycled corrugated boxes and packages are also gaining in popularity, with 46% of the material used in them coming from recycled material. These then have a low environmental impact on greenhouse gases, acidification, and non-renewable energy. Over nine cubic yards of landfill space is saved for every ton of cardboard recycled. As a whole that is a significant reduction in waste and environmental damage.
Custom printed corrugated displays, custom product packaging and mailer boxes as well as other items also win out when it comes to cost of packaging. The corrugated packaging industry, which employs over 70,000 people in the US and has a track record of over 100 years, offers a cost-efficient and preferred choice for those looking for attractive, flexible and affordable custom cardboard packaging and display options. When you consider all products produced in North America, at least 90% of them are delivered or displayed in corrugated packaging at some point in their life. Liner board light weighting also means that the weight of corrugated cardboard has been reduced by between 10% and 15% over the last 10 years making products easier to display and carry.