Why Are Marketing Logistics and Order Fulfillment Services So Important?

Cleveland Internships  > Ecommerce order fulfillment process, Logistics management services, Logistics management solutions st. louis >  Why Are Marketing Logistics and Order Fulfillment Services So Important?

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It’s hard to ignore the fact that eCommerce businesses are taking over the country — even the world, depending on whom you ask — and if your business hasn’t ventured into the world of eCommerce yet, you’re probably missing out on a lot of sales.

But there’s another aspect of online stores that most people don’t think about: all of the marketing logistics, warehousing logistics, and the eCommerce order fulfillment that the merchant has to manage. To be fair, this is a lot of stuff for anyone to handle, but it’s especially tricky for a small business owner to operate a business and manage all of the logistics behind it, too.

Many small business owners have turned to eCommerce order fulfillment services in order to solve this problem — because without being able to verify that your products are reaching your customers, your business isn’t likely to succeed.

Why exactly are businesses putting so much energy into eCommerce order fulfillment and logistics management solutions? There are a few reasons:

  • First, eCommerce is here to stay. It’s estimated that by 2018, eCommerce sales will reach $500 billion. Customers simply like the convenience of shopping online, and merchants will go where their customers are.

  • Second, around 80% of all internet users have made a purchase online at least once, and over 50% have made multiple purchases online. Whether they’re buying movie tickets or sweaters, shopping online is only growing in popularity.

  • Third, nearly 80% of online shoppers value businesses that allow them to track orders online after making a purchase. This is something that’s really only possible with a thorough logistics system and order fulfillment system.

    So why exactly is this part of eCommerce so important? Because each and every small business is worth it!

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