Traditional marketing has reigned supreme as the best way to reach target audiences for decades. (After all, there’s a reason why it’s called traditional marketing.) However, TV spots, billboards, and other traditional marketing tactics simply don’t work as well anymore. Nowadays, it’s about digital. It’s about search engine optimization, email marketing, social media marketing, and more.
You may have your doubts about the online marketing tactics a digital ad agency might use, but they work. Here’s the stats to prove it.
People Don’t Go to the Yellow Pages Anymore. They Google.
When people need to find a new business or service, they don’t go to the Yellow Pages. They go online to find what they’re looking for. And where do they go first? To a search engine. The overwhelming majority of online experiences (93%) begin with a search engine. If you want people to find your business, you need to rank pretty highly on those search engine rankings, too, by the way. The top results get more than the lion’s share of traffic. In fact, the top listing — the number one rank — gets a full one-third (33%) of the traffic. This is why search engine optimization (SEO) is so important. It gets you that top ranking.
People Like to Watch Videos.
If you think YouTube videos are silly, and unhelpful, think again. Nine out of 10 (90%) of online shoppers at major retailers find videos helpful when making shopping and buying decisions. In other words, people not only watch these videos, but find them a useful part of the online experience — one that marketers can use to help persuade leads to do business with your brand.
Email Marketing Has a Huge Return on Investment.
Sure, people hate getting junk mail, but not every email marketing campaign is junk. The key is to offer recipients something of greater value than their precious time, be it a coupon or information about a new sale. If handled correctly, email marketing can return $44.25 for every $1 spent.