“Social media is called social media for a reason. It lends itself to sharing rather than horn-tooting.” — Margaret Atwood
In the past, “horn-tooting” might have been essential in advertising and marketing. After all, the only way to get consumers to buy something has generally been to tell them how good a product or service is over and over and over again. Today, however, businesses who want to learn how to use social media will need to understand that traditional methods don’t necessarily work on Facebook, Twitter, and other major sites. Before hiring social media consultants, business owners might want to think about using the following list of social media tips and tricks that will help them thrive in today’s competitive marketplace.
Create Compelling Content
Ok, this might not be new and the notion that “content is king” has been around for a long time. However, since people share things of value, either because they are entertaining or informational, companies who want a dynamic social media presence will need to either hire professionals or partner with social media marketing firms who can create awesome content. That could very well be the most important of all social media tips and tricks.
Know Which Sites to Use
It can be tempting to try to build a social media page on all of the major players, but finding the right ones, rather than a high-volume, is a better strategy. Doing so will allow you to focus on building great pages that are likely to get shares, likes, and follows and get the most out of the time you spend working on social media.
Maintain a Consistent Approach
Regardless of how many outlets you use, one of the most important social media tips and tricks is to maintain a consistent voice and tone. If you are funny on Twitter but super-informative on Facebook, consumers might get confused as to your overall approach. That could hinder efforts to build a visible brand and even make it tough to establish any authority.
Though social media marketing is a lot less expensive than certain other things, you don’t want to just waste time and money on it. You’ll need to regularly monitor analytics and see how many followers and shares you are getting. Doing so is vital for making sure the content you share is actually effective.
Using the right social media tips for business expansion is vital in today’s marketplace. Marketing has evolved, and even social media is highly different than it was just a year or so ago. Staying on the cutting edge can make all the difference between success and failure for growing businesses. Find more on this here.