In 2012, Marketing Sherpa released a report that revealed how content marketing could boost revenue for the average business. In fact, some businesses found that revenue was increased 40% when content marketing was used. It is becoming more and more apparent that the future of advertising and marketing efforts is rooted in the internet, so it is understandable that many more people are interested in gaining search engine marketing skills. If you want to be a search engine marketing professional, then there are two aspects of SEM that you need to excel at — using the right tools, and the right strategies.
Search Engine Marketing Tools
Search engine marketing professionals should be certified in PPC search engine marketing through Google AdWords. The number one way that traffic reaches a website is through the search engine, according to an OutBrain study, but paid advertising still has its place and its benefit. Becoming AdWords certified will not only allow you to perform your job as a search engine marketer better, but the certification will make you an attractive option in comparison to other marketers without it. Also, consider that Google has approximately 70% of the search engine market share, and so their training and certification is both useful, and highly regarded.
Search Engine Marketing Strategies
Before you can start offering search engine optimization packages, you will need to consider which strategies work best. There are many opinions surrounding which linking, blogging, and social media techniques garner the best results, but these opinions can change on an almost daily basis. Right now, according to Search Engine Journal, companies that blog actively might realize 434% more indexed pages than companies who do not blog. Down the line, this data, and the beliefs that they support, could change. A search engine marketing professional will keep up with current news and data so that they can adjust their packages and services accordingly. Just because Pinterest doesn’t create conversions today, doesn’t mean that it won’t at some point in the future.
Internet use is becoming more deeply ingrained in the personal and professional spheres. As more businesses come to the realization that a little extra effort is needed to gain attention online, your skills will become more valued, and more necessary. An SEM professional will have to do much more than just be certified in AdWords, and keep up to date on successful strategies, if they want to do well in the industry. However, meeting those two criteria will give you a leg up on other professionals. Helpful research also found here.