Maintain Brand Control When Franchising A Business

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Brand management

There are approximately 750,000 franchises in the United States and nearly 8 million people are employed by franchises. Although it was not technically the first franchise operation, McDonald’s is credited with making the franchise model popular. Overall, franchise opportunities can be great business options. Nearly 97 percent of franchises are still in business after 5 years, while only 38 percent of independent businesses are still viable after six years.

However, when opening up a business to franchise opportunities it is essential to maintain control over brand management and franchise websites. Webtreepro is a web content management system perfect for business with franchise opportunities. It was designed for organizations, such as franchises and dealerships, that need to control their brand standards and corporate content but still benefit from local edition sites for their networks. With Webtreepro’s website content management system, you can maintain brand control while determining the level of customization at local level sites, designed so that a corporate site can publish to many local sites simultaneously. Overall, Webtreepro’s system is great for maintaining brand control and creating consistent company content while opening up a business to franchise opportunities.

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