The world we live in is one that is dominated by images and advertising messages everywhere we look. Though the ad world is increasingly shifting toward digital forms of advertising, but the tried and true methods are still some of the most cost-efficient and effective. According to the United States Small Business Administration, the single most effective and inexpensive form of advertising for small businesses is signs. If you’re looking for some ways to add signage to your business or don’t know where to start, here are a few things to consider.
1. The Name of Your Business
This one is obvious. You should always have a sign that simply reads the name of your business, if only to indicate where and what it is. The most popular type of business sign for this purpose is a channel