If you own a small local business then you know that it can be difficult to keep up with the larger nationwide stores that have access to the best marketing and advertising teams. Especially for small businesses that have relied on traditional marketing strategies for years, it’s not easy to know how to break in to the world of web design tools and custom software development services. Even if you are convinced that your company rose to prominence without the aid of these modern services, it’s important to realize that every successful business today should have an online marketing component to make sure they aren’t missing out on key markets that they would otherwise be unable to reach.
Over 80% of internet users use search engines to locate services or products they want to purchase, and this means that business owners need to have a strong presence online to take advantage of this web exposure. It can be confusing as a business owner to navigate all the products available to increase your company’s online activity. It also might seem counterintuitive to invest in something that’s intangible — you can’t see customers going to your website, so how do you know if it makes a difference? If you hire a creative web designer, does it really boost sales?
The good news is, you can ask your IT managed services firm all of these questions before signing a custom softwar