Even with the rise of the Internet, social media, and e-mail, physical signs such as a school marquee, full color LED signs, business signage, and posters have not lost any of their power. In fact, they may be a welcome sight as relief against the constant bombardment of information online, and fatigue from the Internet is very much a reality for some people. What is more, sometimes online messaging is suspect because of the common use of spyware, computer viruses, and other malicious software, and cyber-crime is a reality. This is not to say that the Internet is hopeless; many companies and businesses today make effective use of social media presences and well-designed websites can convey a lot of information to customers all across the nation, and Internet campaign ads are a great idea for brand names that exist across the United States today. But still, signs such as a school marquee, signs over a store’s door, posters, and even billboards are still relevant and effective.
This is the busy season. From band concerts to show choir costume fittings to preparing for semester testing and altered schedules, this is the time of the year when it can be difficult to keep track of it all. In fact, you find yourself looking at the school marquee sign whenever you drive by it. The digital reminder of what it happening today, tomorrow, and this weekend is sometimes the reassurance you need to make sure that you know what is coming up next.
Finding a way to promote events, products, and services can be a challenge today. And while most people think of the internet and search engine optimization when it comes to marketing in the year 2017, the fact of the matter is ou