It’s called sentiment analysis or opinion mining. It’s a means of gauging what a person or even large groups of people really feel about a topic through determining what the content of language really means emotionally. Does a social media post really support or a candidate or cause or is it undercutting it with hidden emotional clues? Is a Brand name respected or considered out of date? Sentiment analysis software can help give the answers. It’s a combination of text analytics, computer linguistics, and biometrics. Using the available tools, sentiment analysis can help determine if a message is really resonating with a target audience or falling flat.
A recent study indicated that 99% of existing data is never analyzed. This leaves a huge chunk of information unknown as to meaning. Big data analysis and text analytics serve to find understanding in both the structured and unstr