Planning a visit to an important industry trade show or conference isn’t just stressful, it can also get expensive fast, and that’s before you even think about paying for exhibit booth design services.
Not only do you have the opportunity cost of losing employees while they travel, but you have to arrange for flights, accommodations, shipping, per diems, and more. By the time you factor in custom exhibit booth design services, your budget is probably looking thin. So do you find the funds for a new exhibit design, or do you make do with marketing materials from past events, even if they’re starting to show their age? Do you expect people to stop and invest their time and attention at the same booth they walked by last year, and the year before that? Graphic design trends come and go, and it’s ama