Every day, the proverbial American consumer will come across an average of 3,000 advertisements and other promotional messages. While many prospective buyers will use their smartphones, laptops, or tablets to conduct actual product research, 77% prefer to visit a traditional brick-and-mortar store when they go shopping.
Since you’re in business, you know the power of shoppers and their impulse purchases. Were you aware, however, that between 6 to 10 purchases are considered to be impulse buys? In general, it can take 3 to 7 seconds for customers to remain loyal to their usual brand or choose a competitor’s instead.
Effective signage can make a significant impact in this regard. Since shoppers tend to make 82% of their decisions while inside your store, you want to make sure that you attract the