There are plenty ways to build out your online marketing plan, including many creative advertising and marketing techniques that work well on social media sites. But when it comes to creating a basic online marketing plan, search engine optimization (SEO) — often also called search engine marketing (SEM) — is the best way to reach a stable position online and give your company the exposure it deserves.
You may not realize it, but SEO actually starts even before you build up a portfolio of content to share. Even before you really start developing your online marketing tactics, you need to start with a good website design — and more specifically, you need to pay attention to UX web design.
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